ABOUT ME
Hello - my name is Alex roberts.
With over 220 million views across various social platforms, I've carved a path as a multimedia producer, journalist, and content creator that resonates with audiences worldwide.
Throughout my career, I've had the privilege of collaborating with some of the biggest brands and personalities on the planet. From partnering with Sky Sports to rubbing shoulders with Arnold Schwarzenegger, from crafting compelling narratives for Netflix to capturing the true essence of Tyson Fury, I've been at the forefront of captivating storytelling and engaging content creation.
I take pride in producing the most-liked Instagram post in JOE Media history, a testament to my ability to connect with audiences on a profound level. Moreover, my original video series, "Plant Powered," soared to new heights with over 1.8 million views, sparking conversations and inspiring a change in the way plant-based diets were viewed in sport.
In the realm of commercial campaigns, my contributions as an executive producer, interviewer, and video creator for DAZN set new benchmarks, exceeding KPIs by a huge 194%.
my passion lies in crafting narratives that entertain, inspire, and stimulate engagement. Whether through captivating visuals, compelling interviews, or thought-provoking storytelling, I strive to leave an indelible mark on every project I undertake.
MY SKILLS INCLUDE:
Content strategy & delivery
SOCIAL MEDIA MANAGEMENT
presenting & interviewing
VIDEO JOURNALISM
Video Editing [adobe premiere pro]
written editorial
Team Management
branded content
MY WORK
THE MOST SUCCESSFUL JOE COMMERCIAL CAMPAIGN
WE WORKED WITH SPORTS BROADCASTER DAZN TO raise AWARENESS OF THEIR MOVE INTO THE UK MARKET. our campaign included an exclusive interview with eddie hearn plus the amplification of existing brand assets.
I conducted the interview myself while also working as an EXEC PRODUCEr, selecting cutdowns and overseeing the post-production process and syndication across social.
THE CAMPAIGN OVER-PERFORMED ON KPIS BY 194%.
THE MOST-ENGAGED/LIKED INSTAGRAM POST IN JOE HISTORY
WE SPOKE TO RISING MMA STAR PADDY ‘THE BADDY’ PIMBLETT ABOUT MALE MENTAL HEALTH AT UFC LONDON JUST DAYS AFTER A CLOSE FRIEND TOOK HIS OWN LIFE. IN RESPONSE TO OUR OWN QUESTION, PADDY OPENED UP ON THE NEED FOR MEN TO SEEK APPROPRIATE HELP FOR MENTAL HEALTH issues.
THE SUBSEQUENT SOCIAL POST I CREATED, A CAROUSEL COMPRISING A QUOTE GRAPHIC PLUS VIDEO, BECAME THE MOST-ENGAGED/LIKED IN THE HISTORY OF JOE INSTAGRAM ACCOUNTS.
TRIGGER WARNING: CONTENT REFERENCES SUICIDE AND MENTAL HEALTH ISSUES.
arnold schwarzenegger ‘terminates’ the most common gym excuses
to support the release of terminator: dark fate (2019), we worked WITH paramount, ARNOLD SCHWARZENEGGER AND CO-STAR LINDA HAMILTON.
I CAME UP WITH THE CONCEPT OF HAVING THEM ‘TERMINATE’ THE MOST COMMON EXCUSES FOR NOT WORKING OUT, SUCH AS ‘I DON’T HAVE ENOUGH TIME’ OR ‘I’VE FORGOTTEN MY HEADPHONES’.
i was lead producer ON SET, oversaw the edit AND subsequent publication across SOCIAL. the content has since been viewed over 6.5 million times on facebook alone.
AWARDS
I WAS AN INTEGRAL MEMBER OF THE JOE TEAM THAT WON ‘SOCIAL TEAM OF THE YEAR’ AT THE 2022 DRUM AWARDS. YOU CAN READ MORE ABOUT OUR SUCCESS HERE.
Testimonials
“Alex is at the forefront of creating popular, fun and factual fitness content in the UK. He is a unique storyteller who is perfectly comfortable working with the biggest names in front of the camera but can craft his own edits, write great copy and understands how to build an audience for his work.”
“Alex’s work is well-researched and clearly written - to give our readers the information they want quickly and in a way that’s easy to understand. He’s also incredibly professional and polite to work with.”
“There are some people that you don’t have to work with for long before you know how good they are. Throughout the recruitment process and in his first weeks in a high-pressure environment, Alex displayed professionalism and an absolute wealth of knowledge for fitness, both on paper and in practice.”
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